Accenture Interactive

Accenture’s Innovation Hubs are a network of 11 hubs across North America, united by the goal of co-creating breakthrough innovations and experiences through a human-centered approach. These hubs are home to over 500 experts across various disciplines. The Whip Around, a monthly newsletter, was conceived as a means to communicate across these hubs, providing industry insights, case studies, and a few personal anecdotes for good measure.

Working within Accenture’s brand guidelines, I designed an email template to house these insights and ideas. As a member of the Chicago Innovation Hub, I recognized that this newsletter would be one of many emails landing in Accenture employees’ inboxes. To make an impact, it needed to be visually engaging and concise—easy to scan for topics of interest, with the option to dive into in-depth articles if interest is piqued.